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WELCOME
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SWITZERLAND MADE EASY
Switzerland is a modern, diverse, and inspiring destination that offers unforgettable experiences in every season. We have created this section to provide you with the knowledge, insights, and tools needed to sell Switzerland with confidence. Explore the country’s iconic attractions, breathtaking landscapes, unique experiences, and rich culture, and discover how to create memorable journeys that will inspire your clients to choose Switzerland time and time again.
SELL SWITZERLAND WITH CONFIDENCE
Become a Switzerland travel expert with the Switzerland Travel Academy. Deepen your knowledge of iconic destinations, luxury experiences, scenic rail journeys, outdoor adventures, cultural attractions, and seasonal highlights.
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Lucerne-Lake Lucerne Region
Lucerne is the gateway to a very special part of the world: The Lake Lucerne Region. Lucerne is the perfect hub and all year around destination. Visit in summer and take a dip in the lake, travel during autumn and enjoy the many mounitain excursions, in winter the Lilu Light Festival Lucerne and Carnival turn Lucerne into a spectacular festival city and don't miss spring when everything is blooming. Immerse yourself in this region and enjoy The City. The Lake. The Mountains.
Lake Lucerne Navigation Company
Embark on Legends of Lake Lucerne, a five-hour exclusive experience aboard the historic Steamship Gallia. With a maximum of 65 gueste, enjoy Swiss history, immersive storytelling, and local cuisine with a gourmet five-course menu. Take in breathtaking alpine views while savoring included drinks. Sailing daily (except Mondays) from May 15 to September 15, 2026. New this year, a weekly evening cruise on Wednesdays adds a unique sunset and night-time atmosphere.
Mt. Pilatus
Mt. Pilatus is one of the most legendary places in Central Switzerland: known as the dragon mountain it offers breath-taking views of 70 mountain peaks and Lake Lucerne, hotels and restaurants on 2,132 m/7000 ft. Mt. Pilatus is accessible year-round by spectacular "Dragon Ride" aerial cableway or in summer by the steepest cogwheel train in the world.
Mount Rigi Railways
The Queen of the Mountains provides an Authentic Swiss mountain experience with breathtaking views over 13 lakes and the imporessive peaks of the Swiss Alps. Located in the hearth of Switzerland and surrounded by 3 lakes, the summit of Mount Rigi can easily be reached by Europe's first mountain railway.
Titlis Cableways
Discover Titlis, Central Switzerland's iconic glacier mountain! Ride the first revolving cable car for breathtaking 360 degrees panoramic views above 10.000 ft/3048 meters. Explore the new TITLIS Tower with its Horizon Deck and gourmet restaurants, Europe's highest suspension bridge, the glacier cave, and stunning snowfields - an unforgettable adventure for nature lovers and adventure seekers alike.
Luzern-Interlaken Express
The Luzern-Interlaken Express turns the journey from one city to the other into a great experience. During a panoramic train ride of roughly two hours, passengers marvel at five crystal clear mountain lakes that gather the waters from various rivers and waterfalls. At the lake shore, steep rock faces of surrounding mountains rise up protectively and provide unique photo motifs.
Interlaken Holiday Region
Welcome to Interlaken - Where once in a lifetime happens every day. Set in the heart of the Swiss Alps, Interlaken is your year-round base for extraordinary experiences. Hike breathtaking trails, stand on iconic peaks like Jungfraujoch - Top of Europe, and cruise across the turquoise waters of Lake Thun and Lake Brienz. Carve fresh tracks in the Jungfrau Ski Region or chase pure adrenaline in the adventure Capital of Europe.
Jungfrau Region Tourism
The Jungfrau Region with its five mountain villages Grindelwald, Wengen, Murren, Lauterbrunnen and Meiringen in the Hasital thrives on its stunning diversity. From world-known mountain excursions to off-the-beaten-path hiking trails and skiing in front of Eiger, Monch and Jungfrau. Hotels and apartments of all varieties are typically chalet-style and create a very warm and inviting atmosphere for travelers.
Jungfrau Railways
Experience the Swiss Alps with Jungfrau Railways. Travel to the Jungfraujoch - Top of Europe, with breathtaking views of snow-capped peaks and the Aletsch Glacier. Ascend Harder Kulm for stunning vistas over lakes Thun and Brienz or explore the cogwheel railway to Schynige Platte. For adventure, enjoy First's Cliff Walk, ziplines and hiking trails.
Schilthorn Cableway
The Schilthorn Cableway taks you from the Lauterbrunnen Valley to the Schilthorn summit in just 22 minutes with brand new cable cars, including the world's steepest cable car from Stechelberg to Murren. The project was officially completed on April 2, 2026. Enjoy breathtaking views, the iconic revolving restaurant Piz Gloria, and the adrenaline-filled Thrill Walk along the mountain cliffs. Swiss Travel Pass holders benefit from a 50% discount, and the cable cars are open 365 days a year.
Adelboden-Lenk-Kandersteg Tourism
A short kourney, a long break: guests can reach the holiday destination of Adelboden-Lenk-Kandersteg in less than an hour from the capital city of Bern. Here, in the heart of the Bernese Oberland, authentic chalet villages harmonize with unspoilt natural regions. A wide network of hiking and biking trails leads to the UNESCO World Heritage Site or thundering waterfalls, while in winter one of Switzerlamd's top ski resorts awaita.
Gstaad Saanenland Tourism
Gstaad - the last paradise in a crazy world. An authentic mountain destination on the GoldenPass Line, offering pure nature, chalet villages, enjoy 125 miles of slopes reaching up to 3,000 m/9843 ft. With 11,000 cows and 11,000 inhabitants, Gstaad is a true hidden gem!
Romantik Hotel Schweizerhof
Romantik Hotel Schweizerhof is the only five star Hotel in Grindelwald offering hotel rooms, suite and luxury Chalets with full service. After a day out, relax in the SPA area and enjoy Swiss specialties in one of the 4 restaurants.
CALAIS Matterhorn Region
Our outstanding region has more to offer than "just" the Matterhorn. A fantastic glacier world, some parts an UNESCO World Heritage site, combined with a great wine culture, thermal hot springs, historical sites with a lot of tradition including a cuisine which needs to be discovered, as an active outdoor enthusiast or a relaxed pleasure seeker.
Glacier Express
From St. Moritz, the impressive journey leads over the Swiss Alps to Zermatt and the Matterhorn. The carriages with huge panoramic windows wind their way over the Landwasser Viaduct, through the Rhine Gorge and over the highest point at the Oberalp Pass (2032 m/6667 ft a.s.l.). Authentic Swiss dishes are freshly prepared in the on board kitchen and served right at each seat.
Geneva Tourism
Geneva is a welcoming and surprising city where people enjoy a unique quality of life. It is a place where culture, international organizations, lakeside incredible spots, wide green parks come together with the medieval History, the Protestant Reformation and the most stunning innovations in cscience. A vibrant melting pot to be discovered and loved.
Lausanne Tourism
At the heart of Europe, Lausanne enjoys a privileged geographical location near to countless prestigious tourist destinations, which makes it an ideal point of departure for escapades. La Lavaux vineyards, the chateaux of Chillon and Gruyeres, excursions on Belle Epoque ships, walks in the Alps are just some of the different attractions easily accessible from the Olympic Capital.
Montreux-Vevey Tourism
Ideally nestled between Lake Geneva and the Alps, Montreux Riviera benefits from a unique microclimate and the sun-drenched Lavaux vineyards, a UNESCO World Heritage Site. It is the perfect destination for an unforgettable escape. Rich in inspiring stories, the region is home to the world-renowned Montreux Jazz Festival and legendary figures such as Freddie Mercury and Charlie Chaplin, who found inspiration here.
Zurich Tourism
Zurich blend vibrant city life with spectacular nature, making it an ideal destination year-round for at least three nights. Set on Lake Zurich and surrounded by hills, it offers history in the Old Town, world-class art at Kunsthaus Zurich, and creative flair in Zurich-West. It's also the perfect getaway to explore Switzerland.
St. Gallen-Bodensee Tourism
In Eastern Switzerland , the St. Gallen-Lake Constance region offers a wide range of activities The cultural metropolis enchant the visitors with its picturesque old town and rich historical heritage. The Abbey District and its Baroque Cathedral and the world famous Abbey Library is a UNESCO World Cultural Heritage site and the city's landmark. Moreover St. Gallen's centuries-old embroidery and textile history can be experience in various ways.
Chaserrugg Mountain
Escape the crowds and discover an authentic alpine paradise - just one hour from Zurich or St. Gallen. The Chaserrugg area invites you to breathtaking landscapes, world class architecture, and an authentic mountain experience off the beaten path. At 2.262 meters above sea level, enjoy pure tranquility, ultimate privacy, and panoramic views that will take your breath away.
Davos Kloster
Davos Klosters is a holiday destination with a thousand possibilities: unique hiking trails, wonderful mountain biking routes in all the tributary valleys or stand-up paddle boarding on the crystal-clear Lake Davos. Yhe region is also the ideal starting point for high-class rail journey such as the Bernina or Glacier Express. The UNESCO World Heritage Site " Albula Line" with the famous Landwasser Viaduct is only 30 minutes away by train.
Laax
With seemingly endless possibilities for year-round outdoor adventure LAAX counts as one of Switzerland's best alpine destinations. But what sets LAAX apart is the focus on freestyle. Be it skate in summer or snow parks in winter- with a unique, laid-back style and urban vibes LAAX is considered the "California of the Swiss Alps".
Principality of Liechtenstein
Liechtenstein may be small, but has lots to offer, with its unique scenic hiking trails traversing impressive Alpine landscapes, world-class museums, and fairytale castles highlighting its royal heritage. Located in the heart of the Alps, its many offerings come together in a compact setting. Explore the capital Vaduz with its iconic castle, enjoy mountain and panoramic views and discover its fine wines and warm hospitality.
Ticino Tourism
Ticino where Swiss quality meets Italian lifestyle. Our agency takes care of the promotion of Ticino, the region in the south of Switzerland, where the language and the culture are Italian.
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