DISCOVER SWITZERLAND | GT Experiences

THE ART OF SELLING SWITZERLAND

Welcome to our Switzerland Advisor Resource Center, designed to help you confidently sell one of Europe's most iconic and rewarding destinations. From breathtaking Alpine scenery and world-renowned rail journeys to luxury resorts, charming villages, and unforgettable experiences, Switzerland offers something for every traveler. This page provides the tools, insights, and resources you need to inspire clients, build compelling itineraries, and maximize sales opportunities. Explore our recommended itineraries, preferred supplier partners, destination highlights, training webinars, and expert selling tips to help you position Switzerland effectively and create exceptional travel experiences for your clients.

INSPIRATIONAL ITINERARIES

Spring in Switzerland is pure magic!

Cruise across beautiful Lake Lucerne on a private yacht, enjoy Michelin-starred dining, hike among alpine wildflowers on Mount Rigi, and take in breathtaking helicopter views of the Jungfrau region. Discover charming Lauterbrunnen and Mürren, savor local specialties, and finish your journey among the stunning vineyards of Lavaux overlooking Lake Geneva.

From snow-capped peaks to lakeside elegance and world-class cuisine, this is Switzerland at its finest.

#Switzerland #LuxuryTravel #SpringInSwitzerland #TravelInspiration #SwissAlps #LakeGeneva #LuxuryVacation #EuropeanTravel

Springtime luxury in Switzerland

Private yacht cruises on Lake Lucerne, wildflower hikes on Mount Rigi, helicopter flights over the Jungfrau, charming alpine villages, and exclusive wine tastings in the Lavaux vineyards.

From snow-capped peaks to lakeside elegance, discover Switzerland at its most beautiful this spring.

#Switzerland #LuxuryTravel #SpringInSwitzerland #SwissAlps #LakeLucerne #Jungfrau #Lavaux #LuxuryVacation #TravelGoals #EuropeanTravel #BucketListTravel #ExploreSwitzerland

DOWNLOAD SAMPLE ITINERARY

Discover Switzerland through art, culture, and luxury this summer. From private tours of Zurich’s renowned museums and VIP access to Art Basel, to UNESCO treasures in Bern, vineyard tastings in Lavaux, and elegant lakeside evenings in Montreux, this journey showcases the very best of Swiss sophistication. A perfect blend of creativity, heritage, gastronomy, and breathtaking scenery.

#Switzerland #LuxuryTravel #ArtBasel #SwissSummer

Discover Switzerland through art, culture, and luxury this summer.

From private gallery experiences in Zurich and VIP access to Art Basel, to Bern’s UNESCO treasures, Lavaux vineyard tastings, and the lakeside elegance of Montreux, this journey showcases the very best of Swiss sophistication.

Art, heritage, fine wine, and unforgettable moments—all in one extraordinary itinerary.

#Switzerland #LuxuryTravel #ArtBasel #Montreux #SwissSummer #TravelInStyle #CulturalJourney #LuxuryVacation

DOWNLOAD SAMPLE ITINERARY

Discover Switzerland at its most elegant this autumn. Stroll Geneva’s lakefront, explore Lausanne’s vibrant culture, indulge in Zurich’s chocolate traditions, savor the Mediterranean charm of Lugano, and uncover the historic treasures of St. Gallen. Crisp air, seasonal flavors, and refined experiences come together on a luxurious journey through Switzerland’s most captivating cities.

#Switzerland #LuxuryTravel #AutumnInSwitzerland #TravelInStyle

Discover Switzerland in its most elegant season. Stroll through Geneva’s lakeside charm, explore Lausanne’s vibrant culture, indulge in Zurich’s chocolate artistry, savor the Mediterranean flair of Lugano, and uncover the historic treasures of St. Gallen. Crisp autumn air, seasonal flavors, and refined experiences create the perfect luxury escape.

#Switzerland #LuxuryTravel #AutumnInSwitzerland #SwissCities #LakeGeneva #Zurich #Lugano #StGallen #TravelInStyle #EuropeanGetaways

DOWNLOAD SAMPLE ITINERARY

Experience the magic of Switzerland in winter! From Zurich’s enchanting Christmas markets and Lucerne’s cozy lakeside fondue evenings to snowy adventures in Grindelwald, authentic traditions in Appenzell, and the breathtaking beauty of Zermatt beneath the Matterhorn. Complete your journey with a private helicopter flight, luxury spas, and gourmet alpine dining.

#Switzerland #WinterWonderland #LuxuryTravel #SwissAlps #TravelInspiration

Experience the magic of Switzerland in winter! From the festive Christmas markets of Zurich and enchanting evenings in Lucerne to snowy adventures in Grindelwald, authentic traditions in Appenzell, and the iconic Matterhorn in Zermatt, this journey blends alpine luxury, culture, and unforgettable winter moments.

#Switzerland #WinterWonderland #LuxuryTravel #SwissAlps #Zermatt #Matterhorn #ChristmasMarkets #TravelInspiration

DOWNLOAD SAMPLE ITINERARY

OUR PARTNERS

Lucerne-Lake Lucerne Region

Lucerne is the gateway to a very special part of the world: The Lake Lucerne Region. Lucerne is the perfect hub and all year around destination. Visit in summer and take a dip in the lake, travel during autumn and enjoy the many mounitain excursions, in winter the Lilu Light Festival Lucerne and Carnival turn Lucerne into a spectacular festival city and don't miss spring when everything is blooming. Immerse yourself in this region and enjoy The City. The Lake. The Mountains.

Lake Lucerne Navigation Company

Embark on Legends of Lake Lucerne, a five-hour exclusive experience aboard the historic Steamship Gallia. With a maximum of 65 gueste, enjoy Swiss history, immersive storytelling, and local cuisine with a gourmet five-course menu. Take in breathtaking alpine views while savoring included drinks. Sailing daily (except Mondays) from May 15 to September 15, 2026. New this year, a weekly evening cruise on Wednesdays adds a unique sunset and night-time atmosphere.

Titlis Cableways

Discover Titlis, Central Switzerland's iconic glacier mountain! Ride the first revolving cable car for breathtaking 360 degrees panoramic views above 10.000 ft/3048 meters. Explore the new TITLIS Tower with its Horizon Deck and gourmet restaurants, Europe's highest suspension bridge, the glacier cave, and stunning snowfields - an unforgettable adventure for nature lovers and adventure seekers alike.

Luzern-Interlaken Express

The Luzern-Interlaken Express turns the journey from one city to the other into a great experience. During a panoramic train ride of roughly two hours, passengers marvel at five crystal clear mountain lakes that gather the waters from various rivers and waterfalls. At the lake shore, steep rock faces of surrounding mountains rise up protectively and provide unique photo motifs.

Interlaken Holiday Region

Welcome to Interlaken - Where once in a lifetime happens every day. Set in the heart of the Swiss Alps, Interlaken is your year-round base for extraordinary experiences. Hike breathtaking trails, stand on iconic peaks like Jungfraujoch - Top of Europe, and cruise across the turquoise waters of Lake Thun and Lake Brienz. Carve fresh tracks in the Jungfrau Ski Region or chase pure adrenaline in the adventure Capital of Europe.

Jungfrau Region Tourism

The Jungfrau Region with its five mountain villages Grindelwald, Wengen, Murren, Lauterbrunnen and Meiringen in the Hasital thrives on its stunning diversity. From world-known mountain excursions to off-the-beaten-path hiking trails and skiing in front of Eiger, Monch and Jungfrau. Hotels and apartments of all varieties are typically chalet-style and create a very warm and inviting atmosphere for travelers.

Schilthorn Cableway

The Schilthorn Cableway taks you from the Lauterbrunnen Valley to the Schilthorn summit in just 22 minutes with brand new cable cars, including the world's steepest cable car from Stechelberg to Murren. The project was officially completed on April 2, 2026. Enjoy breathtaking views, the iconic revolving restaurant Piz Gloria, and the adrenaline-filled Thrill Walk along the mountain cliffs. Swiss Travel Pass holders benefit from a 50% discount, and the cable cars are open 365 days a year.

Adelboden-Lenk-Kandersteg Tourism

A short kourney, a long break: guests can reach the holiday destination of Adelboden-Lenk-Kandersteg in less than an hour from the capital city of Bern. Here, in the heart of the Bernese Oberland, authentic chalet villages harmonize with unspoilt natural regions. A wide network of hiking and biking trails leads to the UNESCO World Heritage Site or thundering waterfalls, while in winter one of Switzerlamd's top ski resorts awaita.

Glacier Express

From St. Moritz, the impressive journey leads over the Swiss Alps to Zermatt and the Matterhorn. The carriages with huge panoramic windows wind their way over the Landwasser Viaduct, through the Rhine Gorge and over the highest point at the Oberalp Pass (2032 m/6667 ft a.s.l.). Authentic Swiss dishes are freshly prepared in the on board kitchen and served right at each seat.

Lausanne Tourism

At the heart of Europe, Lausanne enjoys a privileged geographical location near to countless prestigious tourist destinations, which makes it an ideal point of departure for escapades. La Lavaux vineyards, the chateaux of Chillon and Gruyeres, excursions on Belle Epoque ships, walks in the Alps are just some of the different attractions easily accessible from the Olympic Capital.

Montreux-Vevey Tourism

Ideally nestled between Lake Geneva and the Alps, Montreux Riviera benefits from a unique microclimate and the sun-drenched Lavaux vineyards, a UNESCO World Heritage Site. It is the perfect destination for an unforgettable escape. Rich in inspiring stories, the region is home to the world-renowned Montreux Jazz Festival and legendary figures such as Freddie Mercury and Charlie Chaplin, who found inspiration here.

St. Gallen-Bodensee Tourism

In Eastern Switzerland , the St. Gallen-Lake Constance region offers a wide range of activities The cultural metropolis enchant the visitors with its picturesque old town and rich historical heritage. The Abbey District and its Baroque Cathedral and the world famous Abbey Library is a UNESCO World Cultural Heritage site and the city's landmark. Moreover St. Gallen's centuries-old embroidery and textile history can be experience in various ways.

Chaserrugg Mountain

Escape the crowds and discover an authentic alpine paradise - just one hour from Zurich or St. Gallen. The Chaserrugg area invites you to breathtaking landscapes, world class architecture, and an authentic mountain experience off the beaten path. At 2.262 meters above sea level, enjoy pure tranquility, ultimate privacy, and panoramic views that will take your breath away.

Davos Kloster

Davos Klosters is a holiday destination with a thousand possibilities: unique hiking trails, wonderful mountain biking routes in all the tributary valleys or stand-up paddle boarding on the crystal-clear Lake Davos. Yhe region is also the ideal starting point for high-class rail journey such as the Bernina or Glacier Express. The UNESCO World Heritage Site " Albula Line" with the famous Landwasser Viaduct is only 30 minutes away by train.

Principality of Liechtenstein

Liechtenstein may be small, but has lots to offer, with its unique scenic hiking trails traversing impressive Alpine landscapes, world-class museums, and fairytale castles highlighting its royal heritage. Located in the heart of the Alps, its many offerings come together in a compact setting. Explore the capital Vaduz with its iconic castle, enjoy mountain and panoramic views and discover its fine wines and warm hospitality.